Have you ever wanted to levitate above your store or any type of physical location so that, in real time, you could see where every customer and associate is located — and then pivot associates to be in the most advantageous position to maximize revenue, customer satisfaction and efficiency? That’s possible today. Digital Mortar has…
You Can’t Optimize What You Don’t Measure: Why All Physical Spaces Will Be Measured
In the digital era it is incomprehensible to roll out a web site or app without measurement. If all you know is what is sold, and not what happened inside the site, then it is impossible to understand and optimize the funnel. Physical environments, like stores, are similar. If you do not know what happened…
Digital Mortar: Your In-Store Tracking Partner
Analyzing what is going on in your retail environment is one of the best ways to optimize customer experience, staffing strategies, merchandising and layout. With Digital Mortar hardware and software solutions the entirety of a store layout, ranging from supermarket, mall, big box or flagship, can be tracked. The resulting data are individual, anonymized customer…
Top 3 Benefits Of Using A Queue Management Software
If you are a business owner then you may be aware that there are peak hours in the day when a lot of customers arrive at your business. However, your staff may not be well prepared to deal with all of them. Long lines can result in customer dissatisfaction and can cause you to lose…